diff --git a/theme/page-coming-soon.php b/theme/page-coming-soon.php
new file mode 100644
index 0000000..bfe8707
--- /dev/null
+++ b/theme/page-coming-soon.php
@@ -0,0 +1,283 @@
+<?php
+/**
+ * Template Name: Coming Soon
+ * Standalone pre-launch email capture page. No store header/footer.
+ */
+defined('ABSPATH') || exit;
+?><!DOCTYPE html>
+<html <?php language_attributes(); ?>>
+<head>
+    <meta charset="<?php bloginfo('charset'); ?>">
+    <meta name="viewport" content="width=device-width, initial-scale=1">
+    <title>Coming Soon · Reply All Regrets™</title>
+    <?php wp_head(); ?>
+    <style>
+        *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
+        body.rar-cs {
+            background: #0f0f0f;
+            color: #f5f1e8;
+            font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
+            min-height: 100vh;
+            display: flex;
+            flex-direction: column;
+        }
+        .rar-cs__header {
+            border-bottom: 1px solid #27272a;
+            padding: 20px 24px;
+        }
+        .rar-cs__logo-name {
+            font-family: 'Fraunces', Georgia, serif;
+            font-size: 22px;
+            font-weight: 600;
+            color: #c8a96e;
+            letter-spacing: -0.02em;
+        }
+        .rar-cs__logo-sub {
+            font-family: 'JetBrains Mono', 'Courier New', monospace;
+            font-size: 10px;
+            color: #52525b;
+            letter-spacing: 0.05em;
+            margin-top: 2px;
+        }
+        .rar-cs__main {
+            flex: 1;
+            display: flex;
+            flex-direction: column;
+            align-items: center;
+            justify-content: center;
+            padding: 64px 24px;
+            text-align: center;
+        }
+        .rar-cs__eyebrow {
+            font-family: 'JetBrains Mono', 'Courier New', monospace;
+            font-size: 11px;
+            font-weight: 600;
+            letter-spacing: 0.15em;
+            text-transform: uppercase;
+            color: #c8a96e;
+            margin-bottom: 24px;
+        }
+        .rar-cs__h1 {
+            font-family: 'Fraunces', Georgia, serif;
+            font-size: clamp(40px, 8vw, 72px);
+            font-weight: 900;
+            letter-spacing: -0.03em;
+            line-height: 1.05;
+            color: #f5f1e8;
+            margin-bottom: 16px;
+        }
+        .rar-cs__subhead {
+            font-family: 'Fraunces', Georgia, serif;
+            font-size: clamp(20px, 4vw, 32px);
+            font-weight: 600;
+            font-style: italic;
+            color: #71717a;
+            line-height: 1.3;
+            margin-bottom: 32px;
+            max-width: 520px;
+        }
+        .rar-cs__body {
+            font-size: 15px;
+            color: #71717a;
+            line-height: 1.6;
+            max-width: 340px;
+            margin-bottom: 48px;
+        }
+        .rar-cs__form-wrap {
+            width: 100%;
+            max-width: 440px;
+        }
+        .rar-cs__form {
+            display: flex;
+            flex-direction: column;
+            gap: 12px;
+        }
+        @media (min-width: 480px) {
+            .rar-cs__form { flex-direction: row; }
+        }
+        .rar-cs__input {
+            flex: 1;
+            background: #18181b;
+            border: 1.5px solid #3f3f46;
+            border-radius: 10px;
+            padding: 14px 16px;
+            font-size: 15px;
+            color: #f5f1e8;
+            outline: none;
+            transition: border-color 0.15s;
+            font-family: inherit;
+        }
+        .rar-cs__input::placeholder { color: #52525b; }
+        .rar-cs__input:focus { border-color: #c8a96e; box-shadow: 0 0 0 3px rgba(200,169,110,0.12); }
+        .rar-cs__btn {
+            background: #c8a96e;
+            color: #0f0f0f;
+            font-weight: 700;
+            font-size: 14px;
+            letter-spacing: 0.03em;
+            padding: 14px 24px;
+            border: none;
+            border-radius: 10px;
+            cursor: pointer;
+            white-space: nowrap;
+            font-family: inherit;
+            transition: background 0.15s;
+        }
+        .rar-cs__btn:hover { background: #d4b87e; }
+        .rar-cs__btn:disabled { opacity: 0.6; cursor: not-allowed; }
+        .rar-cs__success {
+            background: #18181b;
+            border: 1.5px solid #3f3f46;
+            border-radius: 16px;
+            padding: 40px 32px;
+        }
+        .rar-cs__success-icon {
+            font-size: 36px;
+            margin-bottom: 16px;
+            color: #c8a96e;
+        }
+        .rar-cs__success-title {
+            font-family: 'Fraunces', Georgia, serif;
+            font-size: 22px;
+            font-weight: 700;
+            color: #f5f1e8;
+            margin-bottom: 8px;
+        }
+        .rar-cs__success-body {
+            font-size: 14px;
+            color: #71717a;
+            line-height: 1.6;
+        }
+        .rar-cs__error {
+            margin-top: 10px;
+            font-size: 13px;
+            color: #f87171;
+            font-family: 'JetBrains Mono', monospace;
+        }
+        .rar-cs__legal {
+            font-family: 'JetBrains Mono', 'Courier New', monospace;
+            font-size: 11px;
+            color: #3f3f46;
+            margin-top: 16px;
+        }
+        .rar-cs__footer {
+            border-top: 1px solid #27272a;
+            padding: 20px 24px;
+            text-align: center;
+            font-family: 'JetBrains Mono', 'Courier New', monospace;
+            font-size: 11px;
+            color: #3f3f46;
+        }
+        /* Hide WP admin bar on this page */
+        #wpadminbar { display: none !important; }
+        html { margin-top: 0 !important; }
+    </style>
+</head>
+<body class="rar-cs">
+
+<header class="rar-cs__header">
+    <a href="<?php echo esc_url(home_url('/')); ?>" style="text-decoration:none;">
+        <div class="rar-cs__logo-name">Reply All Regrets™</div>
+        <div class="rar-cs__logo-sub">EST. 2024 · INTERNAL USE ONLY</div>
+    </a>
+</header>
+
+<main class="rar-cs__main">
+
+    <p class="rar-cs__eyebrow">Important announcement</p>
+
+    <h1 class="rar-cs__h1">Get notified first.</h1>
+    <p class="rar-cs__subhead">We regret to inform you,<br>the store is opening soon.</p>
+
+    <p class="rar-cs__body">
+        Be among the first to spend money on things you didn't know you needed.
+    </p>
+
+    <div class="rar-cs__form-wrap">
+
+        <div id="rar-cs-success" class="rar-cs__success" style="display:none;" role="status" aria-live="polite">
+            <div class="rar-cs__success-icon">✓</div>
+            <div class="rar-cs__success-title">You are on the list.</div>
+            <p class="rar-cs__success-body">
+                We will email you when it is time to make a regrettable purchase.
+            </p>
+        </div>
+
+        <form id="rar-cs-form" class="rar-cs__form" novalidate>
+            <?php wp_nonce_field('rar_subscribe_nonce', 'rar_nonce'); ?>
+            <label for="rar-cs-email" class="sr-only" style="position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);">Email address</label>
+            <input
+                id="rar-cs-email"
+                type="email"
+                name="email"
+                required
+                placeholder="your@email.com"
+                class="rar-cs__input"
+                autocomplete="email"
+            />
+            <button type="submit" class="rar-cs__btn" id="rar-cs-btn">
+                Notify me
+            </button>
+        </form>
+
+        <p id="rar-cs-error" class="rar-cs__error" style="display:none;" role="alert"></p>
+        <p class="rar-cs__legal">No spam. One email when we launch, then you're free.</p>
+
+    </div>
+
+</main>
+
+<footer class="rar-cs__footer">
+    © <?php echo date('Y'); ?> Reply All Regrets™. All rights reserved. Results may vary.
+</footer>
+
+<script>
+(function () {
+    var form   = document.getElementById('rar-cs-form');
+    var btn    = document.getElementById('rar-cs-btn');
+    var errEl  = document.getElementById('rar-cs-error');
+    var success = document.getElementById('rar-cs-success');
+    var nonce  = document.querySelector('#rar-cs-form input[name="rar_nonce"]');
+
+    if (!form) return;
+
+    form.addEventListener('submit', function (e) {
+        e.preventDefault();
+        var email = document.getElementById('rar-cs-email').value.trim();
+        if (!email) return;
+
+        btn.textContent = 'Filing…';
+        btn.disabled = true;
+        errEl.style.display = 'none';
+
+        var data = new FormData();
+        data.append('action', 'rar_subscribe');
+        data.append('email', email);
+        data.append('nonce', nonce ? nonce.value : '');
+        data.append('source', 'coming-soon');
+
+        fetch('<?php echo esc_url(admin_url("admin-ajax.php")); ?>', {
+            method: 'POST',
+            body: data
+        })
+        .then(function (r) { return r.json(); })
+        .then(function (res) {
+            if (res && res.success === false) {
+                throw new Error(res.data && res.data.message ? res.data.message : 'Something went wrong.');
+            }
+            form.style.display = 'none';
+            success.style.display = '';
+        })
+        .catch(function (err) {
+            btn.textContent = 'Notify me';
+            btn.disabled = false;
+            errEl.textContent = err.message || 'Something went wrong. Please try again.';
+            errEl.style.display = '';
+        });
+    });
+})();
+</script>
+
+<?php wp_footer(); ?>
+</body>
+</html>
